Showing posts with label TED. Show all posts
Showing posts with label TED. Show all posts

Wednesday, February 22, 2012

Building a head of steam!

This will be a quick post but I wanted to make note of a couple of important developments recently with Fab Lab Tulsa.

First, our membership numbers are growing at a fantastic pace.  Through 4 months (Sept-Dec) in 2011 we added 72 members.  Through the first 6 weeks of 2012 we've already added 55 members...we are on pace to have 124 members in 4 months!  Plus we've added another corporate member, US Highland.  We are very excited about these developments, and are SO grateful to our supporters.

Second, I got a great note today from a follower of this blog, Ms. Cole, about some fanstastic TED talks...20 essential TED talks for future leaders.  I have seen a few of these talks myself and they are highly recommended.  I am thrilled to have this feedback and look forward to hearing from more of our readers.

Third, I want to introduce our first Executive Director, Nathan Pritchett.  He comes to us from the for-profit world with many many great ideas, and enthusiasm for Fab Lab Tulsa.  If you haven't met him yet, I encourage you to drop by the lab and welcome him.

I hope to have more good news in the days to come.

Thanks!

Saturday, December 17, 2011

Why Fab Lab & The Golden Circle

One of our board members shared this with me last week.  It was a transformational Ted Talk by Simon Sinek on messaging, be it for products or missions, etc.  The focus was on how leaders can inspire followers and clearly communicate objectives.  The talk is about 20 minutes and well worth your time.

Here's a link:  http://blog.ted.com/2010/05/04/how_great_leade/

The gist of it was that people don't buy what you have, they buy what you are and why you do what you do.  The thing they buy or do is evidence that they believe what you believe.  Simon refers to this pattern as the Golden Circle.

At the center is Why, radiating out to How and finally to What.  His point is that many leaders or organizations start their message or vision or sales pitch on the outer circle and with the What of their message.

For a product, the What is what it does or features it has or things it can do.  The typical message then communicates the How.  The How is how it accomplishes those features or activities.  Finally, the Why is answered or in many cases is not answered at all.  The Why is why the organization exists or the vision was created or why the leader leads.  Often the case is that the Why is left to the listener or consumer to figure out on their own...the Why is implicit, instead of explicit.  Ambiguity about Why can be the disasterous.

Simon points out a number of examples of companies or organization or products which use the What-How-Why process, including TiVo.  TiVo, by the way, is not particularly successful despite the fact that it's practically a verb.  They failed to communicate the Why, lost market leadership and became commoditized.  Commodities are cheap and ordinary.  Is that what you want?

The successful leaders start their message or vision with Why, then proceed to How and What...in that order.  Apple is a classic example, Simon notes.  People buy Apple products first and foremost because they believe in the Apple vision...a more creative, energetic and individualized life.  They believe in this vision and are compelled to buy Apple products as evidence of their belief.  Apple products will probably never be commodities.

So how does this apply to Fab Lab Tulsa?  Good question...here's my answer:

Why Fab Lab?
  • I believe in Fab Lab because it's a movement dedicated to the next industrial revolution, except that it won't be industrial, it will be personal. 
  • I believe in the Fab Lab movement because it's a step-change in the practice of creation, fabrication and production. 
  • I believe in Fab Lab because it is the leading global concept in empowering people to improve their lives through technology.
  • I believe in Fab Lab because it is collaborative, cooperative, creative, friendly and revolutionary.
  • I believe in Fab Lab because our children deserve better access to mentors, experimentation, positive learning environments, and technology.
How does Fab Lab realize these beliefs?
  • Fab Lab Tulsa provides public access to industrial grade computer controlled machines, electronics and open source design software.
  • Fab Lab Tulsa offers access to artists, students, teachers, inventors, businesses, entrepreneurs and the wider community.
What does Fab Lab Tulsa do?
  • Fab Lab Tulsa offers training on the machines and software.
  • Fab Lab Tulsa is available to the public through memberships and limited free public hours.
  • Fab Lab Tulsa provides a limited selection of free plastic and wood raw materials which people can use responsibly to build things they want or need.
Now, answer me this...Do you believe in Fab Lab Tulsa?

If so...then help us achieve our Why...our vision for a more visionary, independent and creative future.

Contribute to Fab Lab Tulsa.  Your contribution matters.

Sincerely,
Matt Norris

Board President
Fab Lab Tulsa, Inc.
Tulsa, OK USA

Friday, July 29, 2011

My Friday Night

What do you do on a hot summer night when you and your wife trend toward the introverted personality type?

We connected the laptop to the flat screen and watched TED Talks!

Have a great weekend.